PESHAWAR: The number of smokers in Pakistan would reduce sharply and the related health burden would also come down if the government would increase cigarette prices at least 50 percent in the budget for Fiscal Year 2021-22.
A recent research study titled “Switch, reduce or quit: how smokers respond to tobacco tax increases in Pakistan,” carried out by the Pakistan Institute of Development Economics (PIDE), said that 50 percent increase in price of cigarettes would lead to the same amount of reduction in tobacco demand in Pakistan, as majority of smokers would prefer to quit instead of switching to other brands.
The study has explored the relationship between successive price increases and intentions to quit smoking. In the survey, smokers were given various scenarios of price increases (20 percent, 30 percent, 40 percent, and 50 percent) in their preferred product and were asked if they would continue to use it in the case of such a price hike.
Those who said they would not quit at a 20 percent price increase were subsequently asked the same question with a 30 percent increase in price and so on. The results show the higher the percentage increase in price, the lower the number of people who would continue to smoke.
The stated preferences by smokers for different price hikes result in an inverse relationship between price and demand for cigarettes, it said.
There is plenty of room for significant increases in tobacco taxes, it said, adding that the mean Maximum Willingness to Pay (MWTP) of Rs35.80 per stick translates to Rs716 (US$ 4.5) for a pack of 20 cigarettes.
The market survey shows that the prices of even top brands in Pakistan are almost three times lower than the MWTP of cigarette consumers. This demonstrates how low the price of cigarettes is in Pakistan, the study added.
The PIDE study revealed that an increase in prices would help reduce cigarette consumption, adding the higher the prices, the higher the reduction would be.
The study findings also invalidate the illicit trade argument advocated by the tobacco industry.
The tobacco excise taxes as a proportion of prices are much lower than the 70 percent minimum suggested by the WHO. The taxes should be increased at least to this threshold to have a meaningful impact on reducing cigarette consumption in Pakistan.
This representational image shows the hands of an incarcerated person. — AFP/FileJAMRUD: A man was arrested after a...
An old man covering himself with an umbrella during rain in Peshawar. — APP/FilePESHAWAR: Two more people were...
Azad Jammu and Kashmir Prime Minister Chaudhry Anwar-ul-Haq. — X/@KashmiriTales/FileISLAMABAD: Prime Minister Azad...
A police official stands guard outside the Peshawar High Court in this file photo. — APP/FilePESHAWAR: The Peshawar...
Advisor to the Prime Minister on Kashmir Affairs and Gilgit Baltistan Mr. Qamar Zaman Kaira addresses an important...
A representational image showing ambulances parked at an incident site. — Facebook/Rescue 1122...