CCP approves acquisition of Engro Eximp Agriproducts by MAP Rice Mills

KARACHI: The Competition Commission of Pakistan (CCP) has approved the acquisition of Engro Eximp Agriproducts (Pvt) Limited by MAP Rice Mills (Pvt) Limited under a ‘share sale and purchase agreement’.

For the competition assessment, the relevant product market was identified as ‘basmati’ and ‘non-basmati rice’. The CCP’s evaluation found that MAP Rice Mills holds a minimal market share, which is expected to remain low post-transaction, as the change in market share will be nominal across both supply-side segments.

The CCP determined that the transaction does not pose any risk of market dominance or a substantial lessening of competition. Instead, the acquisition represents a horizontal integration, which is unlikely to raise competition concerns.

Engro Eximp Agriproducts (Pvt) Limited is a Pakistan-incorporated company engaged in the production, manufacturing and trade of various raw, processed and prepared food products, including agricultural and farming goods.