What if your favourite scent is associated to your favourite sports personality? Now, that’s the perfect pairing....
fragrance
There’s something incredibly personal and powerful about fragrance. Scent has the power to evoke memories and feelings in a way that our other senses can't. That being said, because scent is so intimate, it can be difficult to choose a fragrance. What if your favourite scent is associated to your favourite sports personality? Now, that’s the perfect pairing.
Recently, WB by Hemani launched their exclusive sports fragrances in a star-studded affair in Karachi. Designed especially for sports aficionados, this exclusive collection takes inspiration from Hassan Ali, Imad Wasim, Shadab Khan, and Sana Mir, who have set examples with their stellar performances, paving the way for future generations. The brands natural, chemical and toxin-free fragrances not only provide a range of earthy, natural smelling products but also draw much-needed attention to the Pakistani sports community.
The launch event unveiled four exclusive exciting fragrances named after the public’s favourite cricket athletes, namely: ‘Googly’ Shadab Khan edition, ‘Bouncer’ Hassan Ali edition, ‘Sixer’ Imad Wasim edition, and ‘Inspire’ Sana Mir edition.
Pakistan cricket team’s all-rounder Shadab Khan’s limited edition perfume encapsulates the outstanding ‘Googly’ bowling he is known for in the form of a fine fragrance. While Hassan Ali’s remarkable first-class ‘Bouncers’ have won him the title preserved in this special edition perfume. In appreciation of Imad Wasim, Pakistan's most admired batsman known for scoring sixes, the brand has launched the special edition perfume ‘Sixer’ to celebrate his ultimate cricketer spirit. Last but not least, in collaboration with Sana Mir, the brand launched an exclusive edition perfume ‘Inspire’ to inspire the star’s young fans across the country.
Mustafa Hemani, CEO of Hemani Group, talked about the event, “For the love of cricket, we have poured our hearts and souls into four exclusive special edition sports range fragrances in collaboration with Pakistan’s favourite cricketers; and we hope that you will love these natural sporty fragrances as much as your beloved sport-stars.”
The launch event featured all four exclusive fragrances on display with the sports, entertainment, and media industry present to support and cheer on the inclusion of sporty scents in the fragrance range. Many well-known faces and big names were present at the event, as well as Waseem Badami himself, who introduced the fragrance range and gave a few details regarding each scent and how it matched the sportsperson.
– You! desk
