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Expectations from Once Upon a Time in Hollywood high

By Rebecca Rubin
Mon, 07, 19

Quentin Tarantino’s upcoming film tracking at 30 million dollars debut.

Quentin Tarantino’s journey back to the height of hippie Hollywood is gearing up for its big-screen debut.

Once Upon a Time in Hollywood, a drama that pays tribute to the golden age of Tinseltown, is eyeing an opening weekend between 28 million dollars to 30 million dollars when it hits theaters July 26, according to early tracking.

A 30 million dollars start would be on the softer side given the star-studded cast including Leonardo DiCaprio and Brad Pitt, but some estimates show the movie could earn up to 50 million dollars in its inaugural weekend.

Sony, the studio distributing Once Upon a Time in Hollywood shelled out a hefty 90 million dollars in production fees, a figure that doesn’t include global marketing costs. Tarantino’s films don’t always produce huge opening weekend numbers (his biggest launch to date is Django Unchained with 38 million dollars), but they tend to have a long life in theaters as word of mouth picks up. The Oscar-winning Django Unchained currently stands as the director’s biggest box office success to date, earning 162 million dollars in North America and 262 million dollars overseas. His most recent movie, 2015’s The Hateful Eight, bowed with 15 million dollars when it opened nationwide and tapped out with 54 million dollars at the domestic box office. The western thriller was a bigger hit internationally, where it generated 101 million dollars.

DiCaprio and Pitt star in Once Upon a Time in Hollywood as a washed-up TV actor and his stunt double and majordomo who are struggling to find their place in a changing Hollywood. Margot Robbie portrays their next door neighbor, Sharon Tate, the up-and-coming actress who was murdered at the hands of Charles Manson and his followers. The A-list cast also includes Al Pacino, Dakota Fanning, Kurt Russell, Lena Dunham and the late Luke Perry.

The movie premiered to rave reviews at this year’s Cannes Film Festival, where it scored a six-minute standing ovation. Once Upon a Time in Hollywood is Tarantino’s inaugural studio movie, as well as the first that’s not associated with Harvey Weinstein.

Once Upon a Time in Hollywood is the only movie opening nationwide that weekend, though it will have to compete with the second outing of The Lion King, Disney’s live-action remake that’s expected to entice audiences of all ages.

– Courtesy: Deadline