GTA 6 preorders may begin this week Best Buy leak suggest

A leaked Best Buy affiliate marketing email has set off a chain reaction across gaming and financial markets. The message allegedly outlined a GTA 6 pre-order campaign set to begin May 18, 2026.

Take-Two Interactive's stock soared within hours after the news spread on social media, increasing the company's market capitalisation by almost $2 billion. Rockstar Games is yet to comment regarding the release date.

GTA 6 preorders leak

Several sources from within the gaming industry have said that they saw screenshots of an email sent by Best Buy regarding a promotion that would take place from May 18 to May 21.

The share price response is reflective of investor confidence in the release of GTA 6 on November 19, 2026, for consoles such as PlayStation 5 and Xbox Series X/S.

The executives at Take-Two Interactive have already stated that the next fiscal year will be transformative because of GTA 6.

The GTA 6 anticipators are expecting high around GTA 6 Trailer 3. Earlier, Rockstar said that the marketing campaign of the game would begin during the summer of 2026, which seems to fit with the activities taking place mid-May.

It is being speculated by fans that the trailer might release along with pre-orders or perhaps on Take-Two's earnings call scheduled on May 21.

GTA 6 pricing and PC release details

Several rumours are circulating about GTA 6's pricing, with some reports suggesting the standard edition to come with a $79.99 price tag instead of $69.99 AAA pricing.

However, it is important to note that Take-Two hasn't issued any confirmation regarding the pricing or PC release date of the new franchise, but several leaks report that the PC version would arrive months after the console launch.