Meghan Markle told to not mistake ‘mismanagement’ for ‘mistique’

Meghan Markle is called out for mismanagement as her ‘As Ever’ products reportedly go out of stock.

The Duchess of Sussex, who takes immense pride on her lifestyle brand, is accused of not managing her products as a professional brand.

Renae Smith, founder of PR and branding agency The Atticism, told the Daily Express: “Demand forecasting is not especially complex in 2026."

Ms Smith continued: “You can analyse waitlists, traffic data, and social signals. If you are repeatedly caught short, that’s not mystique, it’s mismanagement.”

She added: “A 36% traffic increase from October to January is solid growth on paper. For a relatively new lifestyle brand without a traditional retail footprint, that’s respectable.

“However, traffic is not the same as traction. What matters more is conversion rate, repeat purchase behaviour, and inventory management. We’ve seen items sell out in minutes, including the recent bookmark that reportedly went in under a minute,” noted the expert.