X to change AI chatbot 'Grok' after outrage over explicit deepfake images

British prime minister, Keir Starmer said on Wednesday January 14, 2026 that Elon Musk's X is acting to ensure full compliance with UK law after global outrage over its Grok chatbot's ability to generate sexualized AI imagery.

The country's media regulator launched a probe into the platform over sexualized imagery produced by the Grok AI chatbot.

The apparent backdown by the social media platform comes days after the UK's media regulator, Ofcom, announced it would launch a probe into the issue, reports ABC News.

Ofcom regulators launched an investigation into the social media platform on Monday, January 12, 2026, over concerns that Grok was creating sexually intimate deepfake images in violation of its duty to protect people in the UK from illegal content.

British politician and technology minister Liz Kendall said a new law making it an offense to create sexual deepfakes would come into force this week to tackle the images, which she called "weapons of abuse.”

Shortly after the UK prime minister's statement, Elon Musk posted on X that Grok will always comply with the law of the countries in which it operates.

"I have been informed this morning that X is acting to ensure full compliance with UK law," Sir Keir told parliament, adding that the government would take further measures if needed.

Previously, X's AI bot Grok has limited its image generator to paying subscribers over concerns about non-consensual sexual imagery.

While, X owner Elon Musk continues to promote the AI tool, despite growing backlash and criticism as earlier this week, Indonesia and Malaysia moved to block Grok within it's borders.

The European Union, India and France have also expressed their concerns over the platform.

Earlier in January, X said that it was restricted requests to undress people in images to paying users.

"When asked to generate images, it (Grok) will refuse to produce anything illegal, as the operating principle for Grok is to obey the laws of any given country or state," said the platform.