The year is about to end and online shopping is in full swing with exciting sales going on.
In all of the chaos ongoing, the scam write-ups pose one of the challenging problems for shopaholics.
The fake positive reviews are specifically made to enhance sales of products or to promote scam businesses online.
This practice was explicitly banned in the UK in April last year because it was continuously deceiving consumers.
The National Trading Standards (NTS) has reportedly issued a warning that criminals are rapidly using paid individuals and bots.
They have been continuously working to generate fake reviews on websites, commonly linked to high-demand products such as electronic items like air fryers and vacuum cleaners.
The scam business worked by paying people for a vast number of posts to boost a company’s rating.
The human-generated reviews normally contain typos, errors, and grammar that can be a red flag for UK consumers.
Technology has modified this business. As a result, the rapidly increasing volume of AI-generated reviews makes them difficult to distinguish from those written by legitimate customers.
It has been observed that genuine reviews will be more personal and specific to the individual’s experience of using the item, while fake reviews will be vague, using generic words and phrases such as amazing, awesome, and “buy this product.’’
The first and foremost approach is to ignore the five-star reviews. It is better to check the four, three and two star ratings, as you are likely to get more honest feedback there.
Furthermore, verified reviews and purchases are better, as this verification is typically available for the retailers, marketplaces, and items bought directly through their site.
