Social media giant Meta launched a new feature where posts will automatically archived 24 hours after being uploaded on its Threads app.
Threads is introducing a new ‘disappearing posts’ feature that will allow the app’s over 400 million monthly users to share their thoughts and engage in conversations that are automatically archived after a day.
The newly introduced option titled “ghost posts,” for Thread users was launched worldwide on Monday October 27,2025.
Meta informs that users will now be able to create a ghost post on mobile devices by toggling on the new “ghost” icon on the app’s compose screen and when the post is published, it will appears in others’ timelines with a dotted conversation bubble around it to differentiate the post from other content.
Moreover, other users on both desktop and mobile devices can reply to the post, but these responses are sent directly to the poster’s DMs (direct messages) and the replies will appear in the timeline.
Underneath the post, people can see if others have liked and replied to the ghost post, which is indicated by smiley-faced icons, whereas only posters can see the actual number of likes and replies and who engaged with their posts.
Furthermore, the posts will disappear from the timeline after 24 hours but will be available to the original poster in the “archived” section, accessible from the main settings menu.
Thread’s parent company, Meta, informs, “If you’ve turned off message requests, people you don’t follow won’t be able to reply to your ghost posts. If message requests are enabled, any replies from people you don’t follow go to your message request inbox instead. You can adjust these settings from the drop-down menu in the top right of your profile."
According to TechCrunch, Thread’s new disappearing feature was designed to encourage more low-stakes sharing within the feed.
Moreover, Meta hints that this new addition could also give Threads a new way to challenge Elon Musk's X, where users today have to opt for third-party, often paid services to delete their old tweets if they don’t want to do a lot of manual labor.
Meanwhile, the tech company believes there’s still potential in disappearing content — something that has worked well for Stories on Instagram and Facebook.
The company also states that introducing a new disappearing feature on Threads will encourage people to share more of their unfiltered thoughts, engage in live threading, or try other forms of experimental content via ghost posts.
Meta stated it will "keep updating Threads to make it easier and more fun to share your thoughts and connect with others."
