Apple has officially issued a statement to close its first store in northeastern China on August 9, 2025. It marks the first time the tech giant has permanently closed an operated store in China since launching its retail presence in the country in 2008.
However, the major decision comes amid changing market dynamics, local competition, and evolving consumer behavior in the world’s largest economy.
Apple spokesperson, Brian Bumbery said, “Given the departure of several retailers at the Parkland Mall, we have made the decision to close our store.”
“We love serving the Dalian community, and all of our valued team members will have the opportunity to continue their roles with Apple.” he further added.
The pullback reflects Apple’s business troubles in China, which is its second largest market.
Chinese brands like Huawei, Xiaomi, Vivo, and Oppo have left a significant impact and diminish the Apple’s share of the world’s largest smartphone market.
It has been observed that Apple’s sales in China dropped 8% last year to $66.95 billion, noticeably below its 2022 peak. The sales in China have been declining in China for the last six quarters.
According to the Counterpoint Research, a tech firm, Apple’s share of sales last year dropped to 15.5 percent from 17.9 percent.
In addition, Apple will continue operating its other stores in Dalian at another shopping mall, Olympia 66.
It is expected that another store will open in the southern Chinese city of Shenzhen later this month. With that launch, the company aims to reach a total of 58 stores by the end of 2025, a number it had at the beginning of this year following the closure of Parkland Mall.
