Kanye West's rumors of divorce with Bianca Censori are tied to his new album's hype

Kanye West and Bianca Censori are reportedly using divorce rumors as a strategic move to generate excitement for his upcoming album. 

On Monday, multiple reports surfaced claiming that the couple had secretly ended their marriage "weeks ago," with the rapper supposedly "ready to divorce" his 29-year-old wife. 

However, just hours after the split claims made headlines, the duo was spotted together in Japan, sparking further intrigue.

Sources close to the couple suggest that the speculation surrounding their nearly two-year marriage is part of a calculated effort to promote Kanye's new music. 

Last month, he announced his forthcoming album Bully and debuted the track Beauty and the Beast at an event in China. 

This follows the release of his album Vultures 2 in August, indicating that Kanye is keen to keep the spotlight on his creative endeavors, even if it means stirring up controversy in his personal life.

An insider has revealed to DailyMail.com that West and Censori are strategically using divorce rumors to generate buzz and maintain relevance as he promotes his upcoming album. 

"They knew that, by doing this, it would create some buzz and make them relevant," the source stated. 

"They both know that people are just over them, and that her naked outfits are not enough to keep interest. Everyone has seen her naked now; there’s nothing left to wonder about."

Bianca has often made headlines for her daring fashion choices, frequently stepping out in sheer hosiery and skintight bodysuits that leave little to the imagination. 

In contrast, Kanye opts for more covered-up looks during their public outings. 

However, the insider suggests that the couple may have turned to new tactics to capture attention, as the shock value of Bianca’s risqué wardrobe has diminished over time.