The cosmetic industry in Pakistan has completely evolved over the past few years. When it comes to skincare or makeup, I’m sure most of us are familiar with the Pakistani cosmetic brands like Medora and Saeed Ghani. If you were living in the ’90s your beauty routine would probably end here. But with time, technology, awareness, and development, Pakistani cosmetic brands have amped up their game in the last few years. There were obviously some hits and mistakes but that’s how you learn and make a better product. Thankfully, it is a continuous process and we are observing some really cool Pakistani cosmetic and skincare brands in the market that have a wide range of products for different skin types and skin concerns.
With the world of beauty growing day by day, our very own Pakistani brands are not lagging behind any longer. Some of these Pakistani brands are on par with western beauty brands and are producing high-quality make up and skincare products at affordable prices without compromising on your skin. This week You! takes a look at some of these emerging brands and their products…
A new name in the market, Primary is Pakistan’s answer to all those beauty brands selling off expensive toners and face mists that give you that oh-so-supple look. As the name suggests, Primary skincare is all about treating the ‘primary’ concerns of your skin but as gently as possible. Their products hold some magical ingredients in their bottles. Their Glow Toner is a very beginner friendly product because it only contains 3 per cent of glycolic acid, and sensitive skin folks can also benefit from it. Moreover, their Jasmine Dew Face Mist is also very great at hydrating and drawing in that moisture to your skin. Use them both together and see your skin glow.
A brand whose packaging itself is enough to make you fall in love with them, Conatural is the ultimate go-to range of products for anyone who wants to feel luxurious but not pay an arm and a leg for it. Fancy a restorative eye gel or an age-defying serum? They’ve got it all and with such great effect. With a wide range of organic hair and skin products, Conatural has been doing a great job in the market. Their Hair Repair Shampoo is a top seller and loved by Pakistani women who face hair thinning due to health issues. They offer products to suit every skin type which gives promising results. After all, that’s the beauty of local brands!
Caquina Beauty is a women-led beauty brand founded by a sister duo. The brand brings together ancient beauty secrets and modern-day science to deliver a product range that will help you flaunt your beautiful, brown skin. Steering clear of toxic chemicals and parabens, the brand uses high-quality ingredients in the creation of its skincare line that are at par with any international brand. The prime example of which is their best-selling Vitamin C Serum called ‘Nur’ that contains 10 per cent L-Ascorbic Acid, 5 per cent natural fruit extracts from papaya, strawberry and mango along with 1 per cent Alpha-Arbutin, an exquisite skin brightening agent. Their newest launch is Phool Proof; a 4-in-1 hydrating mist comprising of 30 per cent Pure Rose Water and 3 per cent Niacinamide that will tone, prime, set and refresh your skin all day long. In the near future, Caquina Beauty is looking to add exciting new products to its range.
Sure, makeup is interesting but no one should ever neglect skincare. Organic Traveller has made sure to have Pakistani women covered. It has exceeded all expectations when it comes to skincare. Their products are 100 per cent organic and cruelty-free. Their famous hydrating ‘Clear’ and ‘Quench’ serums are perfect for oily and dry skin respectively. They give a natural glow to the skin, reducing acne marks and evening out the skin tone. The list of products is steadily growing.
OG Organix, a sustainable luxury brand that has made organic skincare more accessible and palatable to consumers, has gained huge popularity. It has emerged as the quintessential Pakistani brand that uses intensive research to make the premium products available to its customers. The brand which is 100 per cent cruelty-free where most of the formulas are vegan. They have quite a few best sellers; from innovative and game changing deodorants to make-up cleansers and gentle cleansers. From the cult favourite, barrier loving moisturisers to highly effective serums, this brand has got it all.
Qubble’s Bath & Body
Another Pakistani beauty brand which is thinking beyond just skincare, Qubbles is quickly bringing in the most innovative of ideas into the market. Be it their Sea Sole foot cream or the Rose Gel, their products definitely make it into our beauty bag every month thanks to the wide range they keep on inventing. Qubbles aims to eliminate chemical-based products with their wide range of face, body and hair care products. The packaging is great, and very easy-to-use, and we love how the brand has a set of products to combat particular problems like their Niacinamide serum that combats skin congestion, acne, inflammation etc.
You may have never seen a Pakistani cosmetic brand that completely caters to the needs of acne-prone skin types. However, we now have a hero in the market that offers gentle, effective, and affordable products for the ones who are often neglected by Pakistani companies. The salicylic acid line contains salicylic acid, a type of BHA, as the main ingredient. Unlike AHAs, BHAs can penetrate deeper into the skin and unclog the pores, therefore salicylic acid is a wonder ingredient for oily and acne prone skin types. Just be careful and don’t go overboard with it or you can damage your skin’s barrier. With minimal packaging and affordable prices, AccuFix Cosmetics has quickly become a favourite because of their product quality and effectiveness and the fact that the brand aims to help women with ACNE-PRONE SKIN.
If you haven’t noticed it by now, you should realise that most of the brands in Pakistan are now moving towards bringing in natural products to the market. And why not? There’s such an abundance of locally produced ingredients in the country, we might as well use them for our advantage. That’s exactly what Aura does with their range of products! From a refresh Organic Rose Mist to their Zen Body Oil, it’s all local and amazing.