Our entertainment, fashion and music industries have an embarrassment of riches. We have bright stars that are at the peak of their careers and then there are those up-and-coming artists, who will be the next generation of the entertainment industry. These young and dynamic women are bringing more to the table than any cohort before them. To celebrate this era of young trailblazers, this Women’s Day You! picks up some of the most inspiring, talented and enterprising artists who have won many hearts with their determination.
Having won two trophies at the Lux Style Awards 2019 for her performance in Ramazan special series, ‘Suno Chanda’, last year, Iqra Aziz is certainly one of the most sought-after actresses today. Currently appearing in drama serial ‘Jhooti’ alongside Ahmad Ali Butt, Iqra Aziz has some remarkable performances to her credit including plays like ‘Ranjha Ranjha Kardi’, ‘Tabeer’, ‘Khamoshi’, ‘Qurban’ and ‘Choti Si Zindagi’, among others. In a short span of time Iqra has definitely proved that she is not only a versatile actress, but one of the most sought after faces in the industry; whether it is TV plays, music videos, TV commercials or fashion shoots.
The pretty and talented Zara Noor Abbas has won many hearts with her acting projects. Having debuted with drama serial ‘Dharkan’ in 2016, Zara Noor shot to fame as Arsala in ‘Khamoshi’. She can currently be seen in ‘Ehd e Wafa’ in which she essays the role of the lively and bubbly Rani. The actress has two films to her name including ‘Chhalawa’ and ‘Parey Hut Love’. Though Wajahat Rauf’s ‘Chhalawa’ didn’t do too well at the box office Zara Noor stole the limelight with her performance in the film.
The actress began her career with theatre in 2011 and made her television debut in 2016. Hajra Yamin has some remarkable performances to her credit, including drama serials ‘Tau Dil Ka Kia Hua’, ‘Tabeer’, ‘Baandi’ and ‘Naqab Zan’ among others. Last year the actress ventured into films with Aabis Raza’s ‘Maan Jao Naa’ - that didn’t fare well at the box office - followed by her second feature film, ‘Pinky Memsaab’ that released in 2018. The film turned out to be Hajra’s breakthrough project and it was for her work in ‘Pinky Memsaab’ that she got nominated in the ‘Best Actress’ category at the Lux Style Awards 2019. Hajra can currently be seen in drama serial ‘Ehd e Wafa’ in which she plays the role of a journalist. Given her body of work, Hajra Yamin is among the emerging generation of versatile actresses who are passionate about their craft and opt for roles that are diverse.
Model Mushk Kaleem has quickly become one of the primary choices for designers because of powerful expressions on the runway and her ability to carry both traditional and contemporary looks with complete ease. She opened the show for Stella Jean at Milan Fashion Week last year and also picked a Lux Style Award (2019) for Emerging Talent in Pakistan. The stunning model has walked for every major runway in the country including the Fashion Pakistan Week (FPW), Hum Showcase and Bridal Couture Week (BCW). An IBA graduate, Mushk definitely has the poise that is needed on a fashion runway.
Known for her dusky gorgeousness, model Zara Abid is the face of many fashion campaigns. In the recent past we have seen several fashion models transitioning to acting, including Sadaf Kanwal, Saheefa Jabbar Khattak, Areeba Habib and others. Zara Abid is yet another new entrant in the film fraternity who is all set to make her acting debut with Azeem Sajjad’s upcoming biopic, ‘Chaudhry: The Martyr’. The film is written by Zeeshan Junaid and is a story about slain police officer, Chaudhry Aslam Khan. Zara will be seen essaying the role of a college going student, and according to the model turned actress, the character is strong and not a stereotypical one.
The super talented singer Aima Baig, who recently performed at the opening ceremony of Pakistan Super League (PSL) in Karachi, is one of the most promising singers to have emerged from the music scene. She has become a regular at Coke Studio and has some popular songs such as ‘Baazi’, ‘Baanware’, ‘Kaatay Na Katay’ and ‘Dhola’ to her name. Moreover, the singer has lent her vocals to various OSTs for TV drama serials, such as ‘Do Bol’ and ‘Pagli’ among others. Some of her notable film songs include ‘Kalabaz Dil’ from ‘Lahore Se Aagey’, ‘Kaif O Suroor’ from ‘Na Maloom Afraad 2’ and ‘Item Number’ and ‘Sajna Door’ from Ahsan Rahim’s ‘Teefa In Trouble’.
Momina Mustehsan became a singing sensation after making her debut with Coke Studio 9’s ‘Afreen Afreen’ that featured her alongside Ustad Rahat Fateh Ali Khan. The song became the most viewed song on YouTube and since then she has been using her star power to champion for women’s rights across Pakistan. Last year the young and talented singer came out with two songs - ‘Hamesha’ with singer turned actor Uzair Jaswal and a Punjabi number, titled ‘Baari’, in collaboration with Bilal Saeed.
Daughter of designers Amir and Huma Adnan, Parishae Adnan, who has a degree from the University of Massachusetts, Amherst, has re-launched Awami with an updated identity. The brand was created as an economical, minimal version of the Amir Adnan design ethos more than 10 years ago by veteran designer Amir Adnan. However, at that time the brand was not taken very well and ultimately it was discontinued. Parishae Adnan, is the CEO of Awami and according to her, she is the Managing Director at Shapar Pvt. Ltd., the company umbrella that holds the brands Amir Adnan, Huma Adnan, Craft Stories, Fnk Asia and now Awami. She’s marked as the youthful future of fashion.