Limitless fashion

By Mubashir Ahmed
Tue, 07, 19

Pakistani Fashion industry is gaining popularity all over the world. Our designers have become trendsetters.....


Pakistani Fashion industry is gaining popularity all over the world. Our designers have become trendsetters and they have fans across the globe. There are hundreds of designers working in Pakistani fashion industry and everyone is making their own position and playing a positive role in the success of Pakistan. With this rapid development the trend of catering clients aboard is also changing rapidly.

UK’s exhibitor of the Pakistani clothing industry, ‘Riwayat’, recently came with yet another season of Lifestyle London #LLND2019, Pakistan Fashion Week. With the 15th season, held at The Institute of Directors at 116 Pal Mall in the heart of London, Riwayat collaborated with renowned Pakistani designers to present their brands at a one-stop experience. Riwayat shows have successfully connected western customers with the opportunity to access Pakistani designers directly whilst seeing the latest trends and styling on the catwalk.

The event brought together more than 50 exhibitors and 30 leading designers, including Ahmed Bham, Rana Noman, Fahad Hassayn and Agha Noor, with Maheen Khan as Patron of the show. Influencers and celebrities from Pakistan, Canada and India attended this fantastic event. Laiba Zaid, Mehwish Hayat, Azfar Rehman, Shaanzay Sheikh, Fouzia Aman, Sadaf Kanwl, Shahzad Noor, Walid Siddiqui, Omer Shahzad and others contributed to make it a hit.

The event took place at the exclusive venue of The Institute of Directors’ Nash Room, with its splendid chandelier, historic oil paintings and metres-long carpet a perfect setting for glitz and glamour. Live music belted out by ‘4 Poofs and a Piano’ - who first rose to fame on the very popular ‘Jonathan Ross Show’.

At the season’s ‘meet and greet’, Adnan Ansari, the Creative Director for Riwayat shared, “We are excited about bringing this expanded event to the UK. We had our best line up of designers along with exhibitors showing Pakistani craft. As always, I am proud to be representing Pakistan in London, raising awareness on our country and what we bring to international markets through our tradition and heritage. We are using this event to show solidarity and equality with all communities around the world.”

Lifestyle London#LLND2019, Fashion Pakistan Week Season 15, have been organised for the past nine years. This year too, the event received a good response with a colourful evening full of people from various backgrounds. A number of media organisations came to attend it and interviewed designers to share their experiences on the platform.

— Mubashir Ahmed