Apple TV raises US subscription price to $14.99: What users need to know

Apple has reportedly raised the prices of its US streaming service with the monthly subscription now costing $14.99 up from $12.99, taking effect on Friday. The tech giant is hiking its streaming price again after a sector-wide wave of price increases.

According to Apple, existing subscribers will be provided with one month’s advance notice before being charged the new price.

This marks the fourth price increase for Apple TV in four years with the monthly fee having now tripled from its original 2019 launch price of $4.99/ per month back when Apple had much more limited content and was trying to amass its customer base.

Notably, Apple’s price hikes come as all other major streaming competitors have also raised their prices in the last two years including Netflix, HBO Max, Disney, Hulu, Paramount and YouTube Premium.

Apple TV now offers more than 300 original TV shows and movies; however, the streamer’s viewers can also stream real-time games including Formula 1 races, Major League Baseball and Major League Soccer.

On social platform X, users have been sharing their thoughts on the current price hike with one user writing, “Apple charging $15 for a library half the size of a 2012 Netflix catalog. Peak greed. Just cancel it.”

Second added, “I can’t be the only one that hates the fact that we pay for Apple TV already and then still have to pay other in-app subscriptions to watch shows that are on apple tv… makes absolutely no sense.”

Apple also raised prices for almost all of its devices and is planning to increase AppleCare Plus subscription prices.