Brooklyn Beckham earned in seven figures for World Cup ad shading his family: Details inside

Brooklyn Beckham is reportedly under fire again as details of DoorDash campaign have revealed that he pocketed at least $1 million for the advertisement that many viewers believe references his ongoing family feud.

The commercial, released during the 2026 FIFA World Cup, shows Brooklyn joking about watching the tournament from home despite having tickets.

In the advert, he suggests there is a “long story” behind his decision before giving the tickets away to a DoorDash delivery driver.

The campaign quickly went viral, with some fans accusing Brooklyn of making fun of a personal family dispute that continues to hurt his family.

Sources quoted by Page Six say some members of the Beckham family were upset by the advert and argued that using a family estrangement as part of a marketing campaign was insensitive.

A source familiar with the situation claimed the advertisement was particularly hurtful because Brooklyn’s younger sister, Harper, had recently been seen attempting to reconnect with him in Los Angeles.

 “To do an ad based on estrangement from family as if it’s a joke, when his family is devastated and his sister and grandparents are inconsolable, is terrible," one source told Page Six.

“DoorDash must be reconsidering this campaign, for sure,” they added. Despite the criticism, DoorDash went ahead with the full campaign.

Sources told the publication that Brooklyn likely received around $1 million for participating in the advertisement.

“It’s a little cheesy,” a source who knows Brooklyn said of the ad. However, he likely got paid around $1 million. “Anything that makes him money is good. It shows that his brand is there and flourishing,” the source added.

Meanwhile, marketing expert Ana Andjelic defended the advert, saying it connected with themes many people could relate to, including family disagreements. She also argued that the campaign successfully generated publicity for DoorDash during the World Cup.

“It’s a good ad. It taps into some human truths: all families have their own feuds. It’s the World Cup, it involves the most famous soccer player in the world [Brooklyn’s father, soccer legend David], it has perfect timing. It’s a win for DoorDash.

Andjelic added, “[The company] wants to be in the news and they have achieved what they wanted … it’s funny.”

However, some critics pointed out what they saw as a contradiction, as earlier this year, Brooklyn publicly said he wanted peace, privacy and a life away from media attention.

Neither Brooklyn nor his family has publicly commented on the reported payment or the criticism surrounding the advert.