Wix.com slashes 20% workforce in major AI restructuring

World-leading cloud-based website platform Wix has decided to slash 20% of its workforce in an AI-focused overhaul.

CEO Avishai Abrahami said on Thursday that Wix.com, which helps small businesses ‌build and operate websites, is laying off its workforce, or more than 1,000 workers, in its latest AI technology push.

Israel's based website building platform is restructuring its workforce to focus on artificial intelligence and operational efficiency.

Workforce restructuring can include layoffs, role changes, or shifting employees into areas that align more closely with the company’s long-term technology goals.

In an X post, Abrahami cited a ‌strong shekel versus the dollar and a fast evolution of AI capabilities.

Wix had a headcount of 5,277 employees at the end of the first quarter.

It is one of the largest workforce reductions in Wix's history and a clear signal that even profitable, scaled SaaS leaders are restructuring around AI.

Abrahami framed the cut as a company-wide change driven by two converging forces: a structural cost squeeze from the strengthening Israeli shekel against the US dollar and a top-to-bottom rebuild around AI-native ways of working.

The move suggests the company is adapting its business structure to integrate AI technologies into its products and internal operations while streamlining processes to improve productivity and reduce costs.

As reported, Wix's restructuring decision will not only affect a single division but the entire organization.

For investors tracking WIX on the Nasdaq, the move is meaningful on three fronts: a strategic shift toward artificial intelligence, operational efficiency and Business model transition that indicates long-term growth and profitability supported by AI adoption.