Prince Harry’s concerns laid bare as Meghan Markle eyes global As Ever expansion

Prince Harry is reportedly concerned about Meghan Markle as she plans to grow her As Ever lifestyle brand internationally.

According to The Mirror, the Duke of Sussex fears the costs of global distribution and marketing could be high and wants Meghan to go slower.

Meghan, however, is determined to push into overseas markets, including the UK, despite the brand’s underwhelming performance in the US.

"He isn’t saying that she ought to throw in the towel; he just wants her to take it at a more sensible pace as the cash isn’t flowing the way it used to,” the insider said.

They added, “If Harry wants to stay on her good side, he’d do well to stop trying to be the voice of reason. She’s not going to take his advice anyway, and all he’s doing is riling her up."

A recent website error revealed huge stock levels, showing hundreds of thousands of jars, candles, and bottles, which has added to Harry’s worries.

"She's been gearing up for this next phase for a long time; that's why there's been so much stock produced, and she's ready to pull the trigger,” added the source.

“It will give her a lot of satisfaction to dominate the UK jam market, which is something she really believes will be possible once her brand is exposed to a wider audience in Britain.”