In a bid to connect with a larger audience, King Charles seemingly missed the mark with his recent attempt to crack social media.
The royal family’s official Instagram on Thursday, June 1st, 2023, posted a three-minute-long video that shows different groups from across the commonwealth singing as a apparent tribute to the newly-crowned king.
Analysing the attempt in her column for news.com.au, royal expert, Daniela Elser found it to be to be quite a fail.
“Someone, somewhere decided this video – a cover of Steve Winwood’s 80s classic Higher Love as sung by choirs from around the Commonwealth – was just the social media ticket. Cute kids? National dress? An uplifting song? That’s just the wicket, old chap!” described the expert.
“Except that this video is a fail eons worse than if Queen Camilla decided to put out a dubstep track: It makes for some very uncomfortable viewing,” wrote Elser.
According to the royal commentator, the video was a “horrible throwback to the time of British Pathé” as it seemed the producers sent out a memo to the Commonwealth asking them “to find as many people and children of colour as they could and then demand they perform for the cameras.”
Elser also found that the accompanying caption was a “horribly paternalistic quote,” which would have made Queen Victoria would be “proud of such condescension.”
The caption read: “I was immensely proud to see the contributions from across the Commonwealth … Each of your contributions was unique and incredibly special and I was most touched you took the time and the trouble to contribute.”
Prince William and Kate break tradition by appointing CEO for their household
Prince Harry and Meghan Markle's confidence tracked at Invictus Games
Prince Harry's dour expression sparks rumors of tense date night with Meghan Markle
Meghan Markle's Royal endorsement sparks revival of 'Pamela Anderson Hair'
Kate Middleton kicks off the weekend with sporting spirit at Stade de Marseille
Prince and Princess of Wales find harmony between family and Royal duties