MINGORA: The picturesque valley of Swat, known as the “land of fruits”, continues to charm not only with its natural beauty but also with its rich agricultural produce.Among its prized fruits is the plum, locally known as “aloo bukhara”, which holds significant nutritional, economic and cultural value.
Spread over more than 2,000 acres, Swat’s plum orchards yield hundreds of thousands of mounds annually, generating over Rs 500 million in revenue for local farmers. The region grows several plum varieties, including the popular “seewa”, “shahi” and “kala aloo bukhara.” The harvest season spans from June to August, with the fruit transported to markets across Pakistan.
However, this sweet success story is facing bitter challenges. Farmers report a gradual decline in production, primarily due to shifting weather patterns linked to climate change. Unseasonal rainfall, pest attacks, low-quality pesticides, and the lack of cold storage facilities have compounded the problems.
“The rainfall patterns have changed and sometimes the fruit doesn’t ripen properly,” said a local farmer. “Without timely government support and guidance, it’s getting harder each year,” he went on to add.
Despite these setbacks, the plum remains a vital source of livelihood for thousands of families and represents a deep-rooted part of Swat’s cultural identity. Farmers believed that with the right agricultural training, pest control solutions, and storage infrastructure, Swat’s plums could earn recognition in international markets.
“Aloo Bukhara is not just a fruit - it’s our pride,” said another farmer. “If the government invests in this sector, it can become a symbol of Pakistan’s agricultural strength globally,” he added.With timely intervention, Swat’s plum industry could blossom into an international success, benefiting both the economy and the farming community.