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News Desk
Sunday, June 09, 2013
From Print Edition


KARACHI: ZONG will be providing Pakistan Red Crescent Society (PRCS) with a short code service through which ZONG customers can register themselves as blood donors by sending “reg” on 2258. They will be contacted by the Red Crescent in time of need.


Additionally, Zong will be launching a campaign called “I am a Blood Donor” to create awareness about blood donation. A blood donation camp at Zong office premises in Islamabad, Lahore and Karachi will be set up to observe World Blood Donation Day.


The telecom giant will also broadcast PRCS blood donation awareness text messages to its users’ base in the main cities of the country.


Speaking about this unique collaboration Feng Tuixian, CFO, ZONG said, “It is an honour for us to be a part of this noble cause. Most of us don’t realize the importance of having healthy blood cells but for those affected by blood diseases and accidents know the value of this lifeline.”


Director Training and Health PRCS Dr Kamran Mushtaq said, “PRCS and Zong are working in close collaboration in the development and implementation of safe blood transfusion reforms.”Through the collaboration ZONG will generate a list of blood donors indicating details such as name, age, gender and city. This database will be forwarded to PRCS to manage blood supply.ZONG is a fast-growing telecommunication company and PRCS is a humanitarian organization.