Karachi: JS Bank, one of the fastest growing financial institutions of Pakistan has entered into a partnership with IAL Saatchi & Saatchi, the country’s top advertising agency.
The agreement was signed between Kamran Jafar – Deputy CEO, JS Bank and Nida Haider – Managing Partner, IAL Saatchi & Saatchi.
The agreement between JS Bank and IAL is designed to help introduce innovative promotional campaigns and initiatives in line with rapidly changing market trends. Through this collaboration, JS Bank will work with IAL Saatchi & Saatchi to embrace new developments in global advertising by focusing on strategic planning, ideation, performance measurement and commercial growth & profitability.
Speaking at the occasion, Kamran Jafar stated, “It is an interesting time in Pakistan’s financial industry and top of mind presence amongst customers is vital for success. It’s important to understand that communication channels and rules of the game have evolved, and we are confident IAL Saatchi & Saatchi is the most capable partner for us to help deepen our brand’s engagement with audiences of today and tomorrow.”****
