EBM expands global footprint, eyes stronger exports at Gulfood 2025

KARACHI: English Biscuit Manufacturers (EBM), Pakistan’s leading biscuit and cake producer, is accelerating its international expansion with a prominent presence at Gulfood 2025, one of the world’s largest food and hospitality exhibitions, held from February 17-21 in Dubai, UAE.

With a production capacity exceeding 30 billion biscuits and cakes annually, EBM is at the forefront of Pakistan’s FMCG export growth, targeting new markets across the Middle East, Africa, and beyond. The company’s global footprint now spans over 30 countries across five continents, reinforcing its role as Pakistan’s leading biscuit exporter.

“As global demand for baked goods rises, EBM is scaling up its international operations to position Pakistan as a key player in the FMCG sector,” said Dr Zeelaf Munir, managing director and CEO of EBM. “Exports are critical for economic sustainability, and our participation in Gulfood 2025 underscores our commitment to showcasing world-class Pakistani products on the global stage.”

The 30th edition of Gulfood features over 5,500 exhibitors from 129 plus countries, offering EBM a platform to connect with international buyers and strengthen its supply chain. The company is unveiling new product innovations tailored for global markets while reinforcing its focus on sustainability and responsible manufacturing. “Strong international interest in EBM reflects our reputation for quality, innovation, and trust,” said Shahzain Munir, executive director at EBM.