Mobicash now JazzCash

KARACHI: Following the launch of Jazz as Mobilink’s umbrella brand, the Telco has now introduced ‘JazzCash’ as its brand name for Mobile Financial Services (MFS) in place of Mobicash. The decision was made to further strengthen Jazz as a one-stop solution to cater wider needs of subscribers in a digitally progressive world, a statement said on Friday.

Talking about the launch, Aamir Ibrahim, Deputy CEO & CCO – Mobilink, said, “The reintroduction of Jazz as the face of Mobilink’s digital journey meant a string of communication solutions under the Jazz ecosystem primed for the digital age. In this way, our latest offering, JazzCash, is version 2.0 of our mobile financial service, Mobicash.”