Saira Noor flagship store opens in Karachi

United Arab Emirates-based Saira Noor opened its flagship store at the Bukhari commercial area in Defence Housing Authority’s Phase VI in Karachi on Saturday.

The brand is owned by Dhanak Shah and Warda Shah, who are fashion enthusiasts, designers and style specialists.

Speaking with The News, Warda said that Saira Noor is an international brand that has held several fashion shows in Dubai. She said, “We have brought all our designs and variety to Pakistan.”

She said that they make multicultural clothing and accessories and have fusion cuts available with them. She added that since they are from Pakistan so they have desi dresses as well.

Warda said they had bridal, formal, semi-formal and casual wears as well as all kinds of variety in dresses and jewellery at their Karachi outlet. She added, “It’s a one-stop platform, where you can get ready for any event.”

She invited the public to visit their outlet and check clothing and accessories for their Eid outfits. “We have new variety and it’s very different and unique.”

Dhanak said she is very excited to open the outlet in Karachi, because it is good news for the population of not just this city but whole of Pakistan.

She commented, “Sine we are an international brand and cater to multicultural society, so we have introduced fusion and kaftan wears in the Pakistani market.”

She said that their jackets are very famous around the world and people love them. She added that they have brought a feast of fashion for the Karachiites at the time of Eid.

She said people are very welcomed to come to our outlet to have a look at the lawn, formal, casual, bridal and especially the jewellery collection, which is very famous.

Dhanak said they make their jewellery with real freshwater baroque pearls and semi-precious stones, and their shawls are also very famous around the world.