Sound of music

chatter matter

It has always been said that music is the language of feeling and passion, as words are the language of reason. The art of music is divine and it has the ability to uplift one’s mood. Yes, that is true! Whatever your mood is, music tends to lighten up your spirit. The fact is that be it movies or parties, we just want to have the element of music in our lives. Even when we are working out, good music makes it an enjoyable experience. Wondering what we are on about? Well, read on to find out...

Rhythm is gonna get you...

Are you a music lover who cannot do without your headphones? If your answer is yes then you are in luck. Why you ask? Well, recently, ‘Bang and Olufsen B&O PLAY’ at ‘Needful Things’ was launched at a glamorous event. Representing an amazing number of international brands of premium accessories in Pakistan, ‘Needful Things’ - a gadget outlet - is offering a completely immersive audio experience with the full range on display at their flagship outlet in main Jinnah Ave, Islamabad.

For those of you who don’t know, ‘Bang & Olufsen’ is a name synonymous with premium sound and iconic design, with a reputation that has been established over the last 90 years. In their own words, B&O is not in the business of making headphones or speakers. They are in the business of ‘making goose bumps’. Combining the best of Danish engineering and modern design, B&O PLAY products are aimed at the sophisticated music listener who does not compromise when it comes to either looks or audio performance.

Brainchild of entrepreneur Nophil Rizvi who is himself a techie has for the first time taken the initiative to introduce the very open and high-quality retail environment that is usually associated with Western markets. “We want to change the way customers purchase premium accessories,” said Rizvi.

At the event, managed by Rezz Aly Shah and hosted by model Natasha, the crme de la crme of the Capital city were spotted along with models Ammara, Sabeen and Farooq.

So, all you tech-savvy music aficionados, you know where to head to if you are looking for some awesome gadgets.

-M.S

 

The music launch

With the on-going cinematic ventures, it might seem as if our film industry is exploring ways of developing an ‘effective cinema’. It all started in 2007! From ‘Khuda Kay Liye’, which got critical acclaim for its hard-hitting script, to ‘Jawani Phir Na Aani’ that left us in splits, every one of us is compelled to believe in the fact that Pakistan’s movie industry has come a long way. And not to forget that films are incomplete without good, catchy music. It is the compositions and situation of the songs that make any movie an enjoyable experience.

With so many films releasing every now and then, director and writer Rafay Rashidi has tried to join the bandwagon with his up-coming comedy drama ‘Thora Jee Le’ (TJL). Recently, the film’s music launch was held in Karachi followed by a press conference where the entire cast of the movie interacted with the media and talked about what the film holds for the audiences. The music of ‘Thora Jee Le’ is composed by Suhaib Rashidi with sound mixing by Electrikroom Studios. The cast includes Rizwan Ali Jaffri, Bilal Abbas, Ramsha Khan, Salman Faisal, Fatima Shah Jillani, Kasim Khan and Ahsan Mohsin Ikram, who will be bringing a young feel to the celluloid.

The story of the film revolves around the life of youngsters; hence the music has been kept light and fresh - complementing the young talent that has been debuting through this project. The tunes are hummable and the music grows on you gradually.

During the press conference, Rafay Rashidi said, “Thora Jee Le is a story of seven individuals belonging to different backgrounds and their transition from college to practical life. It is about self-discovery, friendship, fun and love between friends. It is packed with lots of comedy and entertainment.”

So, gear up for this fun-filled rollercoaster of emotions and amusement which is going to be released soon.

- Iqra Sarfaraz