Last year, SOC Films helmed by Oscar winning documentary filmmaker and journalist Sharmeen Obaid-Chinoy, launched a public service campaign, titled Aagahi, to educate women about their legal rights in Pakistan.
After launching six animated shorts as part of the initiative, SOC films has released the seventh part, titled Forced Marriage – Zabardasti Ki Shaadi.
The seventh animated short in Urdu, which is almost three-minutes long, describes what can be considered a forced marriage and highlights existing laws that are present to protect women and children from this practice.
With Aamina Sheikh lending her vocals, the video asserts that Pakistani law provides every girl the freedom to choose who to marry.
Recently the Aagahi series was shortlisted under the ‘Sustainable Development Goals Lions in the Gender Equality’ category at 66th Cannes Lions International Festival of Creativity. The campaign, produced by SOC Films in collaboration with Women Action Forum Karachi, not only highlights key issues that confront women but also explains ways to counter them.
Aagahi is a series of 14 short animated films that explains and clarifies a series of legislations which affect women. It gives an overview of what legal provisions exist and can be granted to them should they apply in a given situation. Examples include how to file an FIR, what does the law state on instances of domestic violence, divorce, cyber-crimes and inheritance and what is the procedure for reporting issues like these and who should be approached for help.