Focus PK, Pakistan’s first ever production and entertainment conference, returns for a second run after a successful inaugural edition last year. The dates and lineup of speakers for the upcoming program were announced by its founder and chairperson, Atiqa Odho at a recent event. Scheduled to take place in Karachi between November 25 and 26, Focus Pakistan 2017 will feature a total of 36 speakers who will address audiences during six important sessions.
This year’s sessions include ‘Music - Then & Now’, ‘Talent Management - Rights of an Artist’, ‘Licensing & Censorship - The Way Forward’ and ‘Film Making 101 - From Script to Screen’, among others that also include a session highlighting the importance of children’s programming. Ambassadors for the event include the likes of Omair Rana (television), Sohail Hashmi (radio), Sarmad Sultan Khoosat (film), Zain Ahmed (theatre) and Humayun Gauhar (print).
An important highlight of this year’s event will be ‘The Film Market’, a short film festival in which eight select films will be screened. It aims to present Pakistani films to potential investors and create business opportunities. The conference also aims to honour industry bigwigs such as Imran Aslam, Samina Peerzada, Bushra Ansari and Shoaib Mansoor for their remarkable contributions to the industry.
Founder of Focus Pk, Atiqa Odho sums up the idea in these words: “The 2 days of non-stop networking with industry professionals, the business community, and, national and international trade partners will give unprecedented access to the industry’s decision makers. This will help our entertainment industry empower, evolve and grow not just locally but internationally as well. It is high time we address just how entertainment can shape minds and maybe change them for better.”