Kate Middleton supports jewellery brand with ‘Kate effect’

Kate Middleton is praised by a jewellery brand for helping them increase sales.

The Princess of Wales, who was recently spotted wearing a pair of earrings from popular jewelry brand, has rendered the ‘Kate effect’ for the makers.

“We can confirm the ‘Kate Effect’ is a real thing,” the jewelry brand Soru shared on Instagram. “We’re so honored that the Princess of Wales has chosen our designs on a number of occasions.”

“Yes, we are one of those brands that has been affected by the Kate Effect,” co-founder Marianna Doyle said of the England-based brand. “We still can’t quite believe this happened to us,”

”Our vision has always been to create pieces that exude creativity, happiness and Italian flair,” the sisters said. Each piece is ethically handmade in Italy and Turkey from high-quality materials.

“The press went crazy, and it opened our business up to other markets all around the world,” they noted.