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Jamie Laing becomes a part of 'Dragon's Den'

Jamie Laing will be joining the popular British business TV programme

Published May 31, 2026
Jamie Laing becomes a part of 'Dragon's Den'
Jamie Laing becomes a part of 'Dragon's Den'

Jamie Laing will now be seen on the screens as a part of Dragon’s Den.

The former Made in Chelsea star, who co-founded vegan sweet company Candy Kittens in 2012 to huge success, will reportedly be a guest investor on the upcoming 23rd series of the hit BBC business show, the Daily Mail's Talk of the Town column reports.

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The McVitie's heir will follow in the footsteps of the likes of former footballer Gary Beville, fitness guru Joe Wicks, and TV star Trinny Woodall in becoming a celebrity guest panelist on the show and will invest his own money into the business ventures being pitched.

Jamie first joined the Made in Chelsea cast back in 2011 but previously admitted he took a huge "risk" by signing up for the E4 reality series as he already had a job offer from elsewhere but hated the idea of doing the same thing week in, week out.

The 37-year-old star recalled in an interview with The Big Issue, "I remember going to bed that night and knowing my future with the job opportunity. I knew where I'd end up, what I would be doing next week and every week after that. I thought, that cannot be life.”

"So, I took Made in Chelsea because I didn't know what would happen. It was such a risk,” he added.

Jamie and wife Sophie Habboo, who have five-month-old son Ziggy together have been open about their lives together on their podcast and new reality TV show Raising Chelsea.

And the BBC Radio 1 presenter has admitted he has been comfortable sharing his personal life with the world.

"I don't mind people seeing my life. I filmed everything as a kid. I was always happy to show everything, so I was already ready for the social media age,” he said.

"I never worried what people thought of me, I never had an ego or cared about being embarrassed. And if you are like that, you're going to be quite good at reality TV and letting the public into your life,” Jamie Laing further mentioned as he spoke of confidence in sharing his and his family’s personal life with the public. 

Sadaf Naushad
Sadaf Naushad is a Journalist and Neurochemistry master's graduate with over four years of experience. Leveraging her scientific background, she specialises in celebrity wellness, mental health, and the psychology of lifestyle trends, bridging the gap between science and pop culture to provide expert insight into global icons' well-being.
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