Royals

Sarah Ferguson told there is ‘emotional price at play’ as she aims for the big bucks

Sarah Ferguson is told to tread carefully as she prepares a tell all interview

Published April 30, 2026
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Sarah Ferguson is warned ahead of taking any lucrative deal for an interview.

The ex Duchess of York, who is living a life of desire in Austria, is told any move to out her time in the Royal family, could backfire for her daughter‘s princess Beatrice and Princess Eugenie.

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Celebrity PR specialist Kayley Cornelius

tells Mirror: "The only price at play here is emotional, and could lie in her attempts to make things right for Beatrice and Eugenie, as they have found themselves embroiled in the scandal as a result.

"She can do the interview, but I’d say she can’t expect to have much backing. In an age where audiences are more critical than ever and aware of how media productions operate, including the editorial control involved in high-profile interviews, anything she says is likely to face scrutiny."

“I believe there’s very little she can say or do at this stage that would truly shift public sentiment," she added. "There’s no amount of crisis PR that can fully save her now, but what she can do is try to redirect attention and quietly rebuild, which may well be her strategy if she chooses not to speak."

Eleen Bukhari
Eleen Bukhari is a London-based journalist and MSc graduate from Brunel University with over five years of experience. Specialising in the British Royal Family and global entertainment, she provides expert analysis of monarchy traditions, celebrity culture, and the evolving media narratives surrounding the world’s most high-profile figures.
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