The Royal Family fail to end ‘disconnect’ with general public
The Royal Family is struggling to maintain a positive image in front of new generation
The Royal Family is facing an intense image problem, as an expert.
King Charles and his family are unable to form relatability with the general public due to their elderly group of senior Royals.
Speaking about the failures of the royal family and brand image, Royal expert Jenny Bond tells Mirror: “There’s no getting away from the fact that the image of the working royals today is of a largely elderly group of people - and that does add to a disconnect between the monarchy and the younger generation.”
“When William and Harry were the pin up lads, and then Catherine and Meghan came on the scene, young people were naturally more engaged and enthused,” Jennie explained. “And I have always thought that apathy, particularly amongst young people, is the biggest danger to the popularity of the monarchy.”
Jennie said: “The Palace does need to find a way to keep [the younger generation] interested. And it’s not easy when there is also intense pressure to make the monarchy accountable and keep down the costs of the working Royals.
“And that’s why I think it’s unlikely that people like Lady Louise or James, The Earl of Wessex, will take up official royal duties – even if they want to, which is pretty unlikely anyway,” she noted.
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