FIFA selects Stats Perform for betting data and live streaming

FIFA has reportedly declared a sustained alliance with Stats Perform, appointing the sports AI firm as its inaugural official distributor for betting data and global streaming rights-which includes exclusive rights for all the matches at the 2026 World Cup, as confirmed by the soccer’s global governing body.

The recent deal marks a strategic move to leverage the massive betting interest surrounding the expanded 2026 FIFA World Cup.

According to Reuters, the agreement also grants for Stats Perform exclusive rights to distribute data for other FIFA competitions including the youth World Cups, 2027 Women's World Cup, and the Intercontinental Cup.

The primary motive of Stats Perform’s RunningBall team will be to provide official betting data, while Opta will provide insights, scores, and match trackers exclusively to licensed sportsbooks.

FIFA said in a statement, “Stats Perform will also serve as an official distributor of live FIFA match streams to customers of licensed sports betting operators in selected territories.”

Supporting the move, Romy Gai, FIFA’s Chief Business Officer said: “This innovative partnership will create great opportunities to deliver official products for the benefit of the game and its fans.”

Furthermore, the new deal paves the way for increased transparency and integrity ensuring the beauty of the game is supported by the most sophisticated AI and data in sports history.