OpenAI to strengthen content owner rights on Sora AI app

OpenAI has announced plans to roll out new controls which will empower content owners to specify how their characters will be used in AI video app Sora.

Along with boosting rights protection, the ChatGPT creator will also introduce monetization plans, sharing revenue with those who allow such use.

According to CEO Sam Altman, the AI company will equip the rights holders "with more granular control over generation of characters.” The copyright owners will be allowed to block the use of their character.

Earlier this week, OpenAI launched Sora for generating AI-based videos which can be up to 10 seconds long. Initially, the app is available in Canada and the United States.

Sora app allows users to create and share AI videos based on the copyrighted content that can be shared on its social media-like streams.

In a revenue-model, the copyright holders who sign up for their characters, allowing the Sora users to use them in videos, will be awarded a share in revenue.

According to Altman, the revenue-sharing framework "will take some trial and error to figure out, but said implementation would begin soon as OpenAI intends to test various approaches within Sora.”