Taapsee Pannu is lifting the lid on the biggest marketing lesson she learned from the Dunki co-star Shah Rukh Khan, sharing how it changed her mindset.
During an interview with Connect Cine, the 37-year-old actress opened up about how the Kuch Kuch Hota Hai star reshaped her outlook on the complexities of social media.
Highlighting the challenges faced by actors in the industry, she explained, "All the responsibility is always placed on actors.
“You can’t do certain films, say certain things, or be seen in certain places just because they know we have a certain following. But shouldn’t the same apply to influencers with significant social media followings? At the very least, they should be honest and true to their followers."
The Phir Aayi Hasseen Dillruba star, who shared screen space with the King actor in Rajkumar Hirani's directorial, confessed to feeling frustrated with the social media dynamic.
Recounting an instance from the sets of the Comedy/Adventure, Pannu further went on to add, "Think about it—10 or 20 years ago, billboards were used to publicize films. Now, these individuals are the new marketing tools. Don’t see them as people with responsibility; see them as advertising spaces available for sale."
Her appearance coincides with the film's one-year anniversary since its 2023 release.
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