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Tuesday April 23, 2024

OpenAI launches revolutionary text-to-video tool that may endanger media jobs

Will OpenAI's Sora, a text-to-video tool, replace jobs in media industry especially Hollywood?

By Web Desk
March 30, 2024
Will this OpenAIs text-to-video Sora disrupt Hollywoods job market?
Will this OpenAI's text-to-video Sora disrupt Hollywood's job market?

Hollywood seems to be worried after artificial intelligence startup OpenAI teased its new AI video generator, Sora.

This OpenAI tech tool is making waves in Hollywood as it can make near-real videos. The tool has got people talking.

Sora is an AI model that turns text into videos up to one minute long after you provide it with text prompts, just like ChatGPT.

Some people in Hollywood believe the new tool will take away their jobs.

OpenAI showed Sora to some important people in Hollywood before making it public. They were very impressed with the incredible performance of the tool. But at the same time, they were also scared. They thought that Sora could shake things up a lot.

A director told Al Jazeera that it was amazing but it was also like seeing his own replacement. “My reaction to Sora was just like everyone else’s – my jaw hit the floor. It was like we were seeing our murderer but it was beautiful at the same time. Just immediately impressive and terrifying," the director said.

An actor named Tyler Perry was so worried that he decided to put on hold his $800m studio expansion in Atlanta.

Al Jazeera talked to someone in Hollywood who didn't want their name out there. They said that when they first saw Sora's work, they were blown away. It was like seeing something amazing and scary all at once.

This new tech is already causing ripples in the industry. Tyler Perry, a big name in Hollywood, even said he's holding off on expanding his studio in Atlanta after seeing what Sora can do.

You can see the impressive functionality of Sora:

  • Example prompt: 

“A movie trailer featuring the adventures of the 30-year-old spaceman wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colours.”