Successful advertising boils down to one basic concept -- stand out instead of trying to fit in
The secret to sparkling teeth is well within your reach
Instep rounds up five desserts from around the globe that can make for a perfect replacement to the traditional sheer khurma on Eid-ul-Fitr
Are you tired of seeing your favourite stars in the same roles, over and over again? Instep takes a look at several who have been typecast to the...
Instep rounds up the top 5 sehri options that will take you through the day without experiencing any unwanted cravings
Ramzan brings out the foodie in us all...and how!
It may be sweltering hot but with Ramzan, Eid and holiday weddings on the rise, a fashion fix is just as essential to get through the season
Actor/Scriptwriter Vasay Chaudhry on why Pakistani films shouldn’t be accused of taking inspiration from across the border
Rabia Butt on finding spirituality and coming to terms with a tragedy that almost derailed her from the path to the top of her career
The 42-Day Challenge is taking Lahore by storm and Instep gets behind this new fitness fad
Instep goes behinds the scenes and catches the cast and crew of Dekh Magar Pyaar Say in action at the Lawrence Gardens in Lahore
A pioneering high street brand that had been fading out is back in the game thanks to its young blood and fresh outlook
Lawn has always been a commercially viable product in Pakistan and attaching a designer name to it has increased its profile from an everyday fabric...
It’s a big year for cinema in Pakistan and as we head towards an exciting treasury of releases, Instep rounds up the ones we are most excited...
Rehana Saigol of Private Collection on the timeless quality of her bespoke pieces
Ayesha Omar takes on her detractors and explains why the Karachi Se Lahore item number that’s breaking the internet may not be what it seems
The Disco Laari Project offers a fun and engaging tour along Lahore’s historical paths
The PFDC and Swarovski collaboration, Crystal Couturiers, promised a dose of high-end fashion but failed to live up to expectations
The Lahore Literary Festival came as a breath of fresh air on the city’s depleted cultural landscape
Does the recent boom of stand-alone designer outlets spell the depreciation of multi-label stores?
