Taim Alam wins biggest food battle

LANDIKOTAL: Taim Alam, a food vlogger from Nowshera, Khyber Pakhtunkhwa, has won TikTok Pakistan’s largest food battle, surpassing top vloggers nationwide.

Taim Alam, having a bachelor degree in agriculture runs a social media channel and his father is a serving police officer.Talking to this scribe after his win Alam said his storytelling-driven content highlights Pashtun cuisine, traditions and hospitality, earning him millions of followers and a sponsored trip to Turkey.

The competition featured Pakistan’s most renowned food vloggers, but Alam’s unique “food romance” style set him apart. Instead of typical food reviews, he presents dishes through poetic storytelling, connecting flavors with cultural heritage, nostalgia and emotions.His content showcases Pashtun dishes like Kabuli Pulao, Chapli Kabab and Shinwari Karahi, preserving flavours that were fading over time.