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It’s not a diet, it’s a lifestyle!

By Mubashir Ahmed
Tue, 04, 20

Fareeha Jay graduated in 2002 with a Masters in Anthropology from Quaid-I-Azam University in Pakistan....

book launch

Currently, we are living in times when almost everyone is a fitness enthusiast on social media, and wants to have a healthy lifestyle. Since it’s a trend, people will definitely follow anything or everything to get some help for a good, healthy regime; even if it’s a book and you have to read it all because it has everything which can guide you on your favourite subject!

Before the prevalence of Covid-19, famous writer Umera Ahmed’s publication house, Alif Kitab Publications published the health lifestyle book ‘It’s Not a Diet, It’s a Lifestyle!’ by the UK registered Dietician and health enthusiast, Fareeha Jay...

A graduate from the University of Plymouth, England, Fareeha Jay believes there is far more to a healthy lifestyle than counting calories and how many steps you walked in a day. She cuts through the noise surrounding fitness stereotypes, explaining the intricacies of nutrition and how to follow a healthy eating habit in plain English.

Talking about her new book, the author explained, “With the ever-growing trend of promoting quick resulting fad diets, I wanted to take a step back and provide people with easy-to-follow strategies on developing healthy eating habits.” Fareeha Jay provides some practical tips and an honest, rational approach that aims to empower you to create mindful habits that will transform the way you perceive food and health – and help you lose weight for good.

Fareeha Jay graduated in 2002 with a Masters in Anthropology from Quaid-I-Azam University in Pakistan. She worked for various organizations as an Anthropologist in Pakistan before immigrating to the United Kingdom in 2004. In the UK, she started working in a health-based organisation as a Community Development Officer. Experiencing this change made her embark on a career as a dietician, where she could bring about a positive change in people’s lives. She is now registered with the Health and Care Professions Council in the UK. Her motto is simple, “It’s not a diet but a lifestyle change”.

– Mubashir Ahmed