Of oriental taste

By Mubashir Ahmed
Tue, 06, 19

The logo Rani Emaan itself typifies the oriental taste with an aim to bring an evolution in women’s fashion world...


When you make little changes like changing something about your outfit, it will make you feel completely different. Even small or subtle changes can make it feel as if you are wearing something new...refreshed, even! So, if you are looking to do something different, just adding a few new pieces to your current wardrobe can do a lot. Also, this is the kind of season that calls for a shopping spree. Lucky for us, there are new stores popping up nationwide that are worth checking out.

Farzeen Irtizaz recently launched her Brand Rani Emaan’s Designer Studio in Islamabad at the Beverly Centre F6. The store was launched with a glamorous event attended by social creme de la creme and supermodels such as Cybil, Nooray and Sharmeen Ali. The event was organised by Rezz Aly Shah.

The logo Rani Emaan itself typifies the oriental taste with an aim to bring an evolution in women’s fashion world with fine quality clothes. The brand has an insatiable desire to stimulate the fashion sense of modern Asian women. The attires are the embodiment of South Asian ingenuity. In addition, the designs use pure fabric and embroideries done with the most intricate needles. It strives to juxtapose the oriental and western cuts, hence presenting amaranthine and solitary style in their imprinted glamorised world.

Before everything, Rani Emaan promises the clients that they can carry these clothes with ease - be it a formal dinner or any festivity. Every year on the national and international platform, the brand’s models walk the runway and spread the razzle and dazzle so needed in the fashion industry.

After getting recognition in its bridals, formals, semi formals and ready to wear outfits, the brand introduces its unstitched embroidered lawn collection all over Pakistan. The brand is using the best Egyptian lawn with the best finishing like sanforising and calendaring that have been the major techniques used in the manufacturing, which ultimately increases the hand feel softness and fall of the fabric. Italian digital printing machinery plays an important role in the making. Value addition is done right from yarn to garment, whilst complying with the needed ISO standards.

–– Mubashir Ahmed