Bold and beautiful!

woman

When going out we need to look our best, which means flaunting a stylish and elegant attire.  However, if you want to stand out you have to be careful while selecting outfits that are not only chic but suit your personality as well. Even though, there are many brands that offer beautiful dresses, there is one brand that has been a popular choice among women for a very long time now. Wondering which brand we are talking about? Well, it is none other than our favourite ‘Generation’. And the good news is that recently, the pioneering retail brand has announced the launch of their latest festive range ‘Misri’ which celebrates women empowerment. This season the brand encourages the wearer to step outside and embrace herself, which becomes a celebration of her individuality and unique character. The prints introduced this time round are stylish, seasonal and on-trend, and cater to every trend-setting Pakistani woman who is independent and wants to make a difference.

This is not all! The essence of the empowered woman is captured in the campaign shoot and shows a woman - soulful performer Ismet Khwaja - who is self aware, passionate, versatile and bold.

Coming back to the collection, the brand offers 100 per cent cotton saris, sarongs, ghararas, orhnis, tiered silhouettes, peplum cholis etc. The colour palette is rich with a taste of earth, and warm gold accents have been incorporated keeping the festive season in mind. Talking about the new collection, Khadija Rahman of Generation said, “We are constantly working hard to get our customers unique designs which the other person won’t be wearing. Our dresses are always limited and we don’t repeat designs. So many people come and tell us that they have our products from decades ago. And that is what makes us happy, making affordable, unique pieces with a lot of love.”

Don’t waste any more time! Go ahead and check what the brand has to offer before it is too late.