Muhammad Uns is the CEO of Swyft Logistics- a B2B tech-based logistics startup that promises better and unique end to end delivery solutions to its customers. The company, which is hardly 15 months old, caters to the needs of more than a thousand brands and businesses that need quick and efficient flow of goods to their customers. This is carried out with an effective work flow that improves consumer experience. Money Matters spoke to Uns on what makes Swyft different and the responses are as follows:
Q. How do you see Swyft different from other companies in the logistics sector?
A. The major difference I believe is the advancement of technology which has equipped us to improve on industry standards. It’s different from the conventional systems which are currently employed by our contemporaries. We focus on traceability and track-ability as a result of which, our apps keep updating our vendors in real-time; consequently resulting in a smooth last mile experience for the end consumer. Additionally, we offer multiple payment options to the end customer, including; cash on Delivery (CoD), credit card/ debit card, Easypaisa Wallet and Jazz Cash Wallet. Though we are a B2B company we give the end consumers immense importance which is mostly not the case everywhere else and we facilitate them in whatever way possible.
Q. You said you are a B2B company. How could you attract large number of clients in such a short time?
A. We knew we were diving into a very saturated industry and to stand out, we had to offer somethings that have never been done before. To truly make a mark, we invested into our technology and automated processes to an extent that we don’t need a helpline number, even the end customer can generate a help ticket from our website which is responded to within 3 minutes. We have developed a portal which is not only user friendly but also very thorough, making life easier for vendors and account mangers both.
One of our biggest Unique Selling Points (USP) is that we hand over money collected to our vendors within 48 hours whereas the industry standard time is 5 to 10 days. This is why in such a short span of time we have such a huge customer base. We stand out in the market because of our same date delivery to the end customers in the highest volume order cities, which is one of the reasons we have reduced return ratio and we also provide a dedicated Point of Contact (POC) to our vendors.
Q. You know people have issues with home delivery thing. How do you overcome these?
A. As mentioned, our entire process is highly automated. Our riders are geo-fenced, meaning that their location is tracked so that we can reduce human error and other problems generated from the rider’s end. In our system a google pin is generated which guides the rider to reach a consumer’s place. We even provide proof of delivery for each and every parcel in the form of either a picture of the end customer’s house, a screenshot of the conversation between our rider and the customer or recording of the call between our rider and customer to not only reduce our return rates but also help our vendor’s customer support team.
Transparency and privacy are also our hallmarks so we mask the number of the customer which the rider can dial but not see.
Q. You launched your company in October 2019. What are your achievements so far?
A. I take pride in sharing that we started with 10 employees, 5 riders and operations in one city and within 15 months we have grown to over 1,000 riders, 250 employees and 39 cities across Pakistan.
This was only possible because what we say, we actually deliver. No other logistics company as new as ours has been able to satisfy vendors as big as ours this soon. For us, no vendor is too big or too small and maintaining the same level of services for all our vendors is also an achievement for us.
I’m often asked who we see as our biggest competitor and I say there is none, because I do not see any other logistics company employing technology at this level that we have implemented.
Q. What are the secrets behind the success you have achieved? Besides, how were you able to make enough money to expand this much?
A. The secret is that we invested and trusted in our human resource. Everyone in our team comes from a very diverse background rather than from the logistics sector only. Our preference is that we go for smart people instead of experienced ones and this has benefited us greatly. We ensure that at least 35 percent of our staff comprises of women and there is no room for discrimination at our company. The diversity of our staff has helped us relate to customers from all fields, whether it’s the fashion industry, apparel sector, home appliances sector and so on. We believe that riders are the face of this industry. We have trained and groomed them in a way that they leave a positive impression on our customers.
Secondly about the money required for expansion, based on the success of this startup and the promise it delivers, we were able to raise a few million dollars as angel’s investment from the United States. This is another unique aspect that other logistics companies in the country have not yet benefitted from. I am pleased to share that we have recently won Brand of the Year 2021 Award for our success. This has been awarded by the Brands Foundation which is there since more than a decade.
The writer is a staff member