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Financial crunch: Promote lassi and sattu, HEC tells VCs

In light of ongoing economic crisis, HEC asks VCs to promote consumption of local drinks

By Arshad Yousafzai
June 24, 2022
A representational image of sattu (left) and lassi. — YouTube/Unsplash
A representational image of sattu (left) and lassi. — YouTube/Unsplash

KARACHI: The Higher Education Commission (HEC) has asked the vice-chancellors (VCs) of the public universities to promote the consumption of local drinks such as lassi and sattu as this will “increase employment and generate income for the public” amid the ongoing financial crisis in the country.

HEC acting chairperson Dr Shaista Sohail, in a circular, drew the VCs' attention to the financial crisis confronting Pakistan and asked them to take a “leadership role and think of innovative ways to provide relief to the lower-income groups and the economy as a whole”.

Suggested measures include:

  • Reduce fossil fuel imports; promote research in alternate energy as a substitute for imported fossil fuel in motorcycles, busses, trains, cars, etc.
  • Reduce edible oil imports; research on local cooking oils and their marketing to replace imported edible oils.
  • Promote local tea plantations and also traditional drinks which are locally manufactured and healthy like lassi and sattu. This will increase employment and also generate income involved in manufacturing these drinks for the public. The expenditure on the import of tea would reduce our import bill.

“I am sure that the honourable vice-chancellors will be able to innovatively explore many other avenues to create employment, reduce imports and ease the economic situation,” she added.

Pakistan has been grappling with a widening current account deficit, depleting foreign exchange reserves, and a delay in the revival of the International Monetary Fund’s (IMF) loan agreement.

Foreign exchange reserves held by the State Bank of Pakistan (SBP) have fallen to as little as $8.2 billion as of June 17, and the Pakistani rupee is at record lows against the US dollar.

In light of the current financial crisis, Minister for Planning, Development, and Special Initiatives Ahsan Iqbal earlier this month asked fellow countrymen to cut down on chai consumption as part of the effort to reduce a rising import bill — but that suggestion was not welcomed.