After setting the internet ablaze with their clutter-breaking billboard takeover. Swvl is at it again… but this time they’re going even bigger! Swvl, the bus-hailing app has been pushing the envelope of guerilla marketing in Pakistan with their bold and witty outdoor marketing stunts.
Witty and insightful lines were plastered on massive billboards all over Pakistan’s metropolises.
Lines such as “Long distance sambhalna mushkil?” and “Neend phir poori nahi howi?” got people, influencers and major publications talking and guessing as to which brand was behind these billboards. Days later the mystery was solved! These billboards had the answer “Koi Baat Nahi Swvl Hai.” appear.
Swvl is taking their new campaign to the next level by utilizing drones all across Pakistan! Yes you heard it. Some of the loyal Swvl users have received notes from the bus-hailing app, prompting them to “Stay Tuned” for something alongside a #KoiBaatNahi message. We’re further looking into what Swvl has in store for us as netizens all across the country are excited once again! Posts and stories by influencers who have received their special Swvl notes have surfaced on social media platforms. What do you think Swvl has in store? The possibilities are endless and we can’t wait for the mystery to unfold.
We have to applaud Swvl for using such creative and unique guerilla marketing tactics for getting the word across about their service. We can only wish more brands pick their marketing-game up and start taking risks with their outdoor branding efforts. For now, Swvl takes the crown for the marketing king in town!
Check out Swvl Pakistan’s official Instagram account and Facebook pages.
