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The cultural Kalam festival was kicked-off in Swat district on Friday, as Mela continued with active participation of tourists from all over the country.
A report aired by a news channel said, its objective is to highlight culture, architecture and tourism potential of the province.
A female tourist Ayesha Khan said: "We witnessed very interesting matches here.
The weather is wonderful coupled with scenic views while cool breeze makes it awesome.
“Another woman Habiba Tahir said: "We came to Kalam to enjoy its pleasant weather".
"Every year, Pakistan Army and provincial government organize this event with the aim to boost up tourism and socio-economic activities in the valley, she said.
'Holding of such events would create a positive impression about Pakistan that would be carried forward by the tourists, Tourist Ahmad Bajwa said.
