Spotify launches AI running mode for premium users

Spotify is rolling out a new running mode in its phone app, aimed at listeners who like their music synced to the rhythm of a run. The feature uses AI to cue up songs based on different phases of a workout, selecting tracks according to a runner's preferences and pace.

The Premium members can locate this option within the Fitness Hub in the app, with 25 presets being available to select from. The runners can select one workout type, which can be interval runs, steady runs, or pyramids, and then customise the duration, beats per minute, and the music style.

In addition to choosing songs, the running mode can provide voice prompts for the various segments of the run. At present, these prompts work only in English, while music pairing functionality is not language-restricted.

The new feature takes advantage of the AI powers. Spotify has been perfecting in the last year using its prompted playlist service, where users can use natural language to describe their mood or task in order to get a customised playlist.

The introduction of the feature is based on Spotify's ongoing efforts in developing its capabilities within the sphere of fitness. Earlier this year, the company announced the introduction of its Fitness Hub with Peloton, including the on-demand training classes within the application along with special playlists by wellness creators.

The introduction of the new mode took place two months after Strava stopped its in-app integration with Spotify, allowing athletes to use Spotify music directly from the Record screen of the application.

As a result, people who used Spotify not only to listen to music but also to track their runs lost the possibility to change tracks and browse through them.