Meghan Markle under fire after 'As Ever' traffic drops

Meghan Markle's lifestyle brand, As Ever has reportedly experienced significant decline in website traffic during the first half of 2026.

According to the analytics data revealed by Radar Online, visits to the As Ever website fell by 46%, dropping from approximately 268,000 visits in January to 145,000 in June, based on Similarweb data.

This comes as Meghan Markle is yet to introduce major new products to the online-only brand. As Ever's Instagram handle recently featured lifestyle-focused posts showing breakfast spreads, tea and garden scenes rather than announcing new product launches.

The caption of the post read, "Berry season calls for fruit spreads, slow mornings, and something homemade."

However, the promotional approach has drawn mixed reactions online, with some social media users criticizing the posts as repetitive and questioning the direction of the brand.

A user on X wrote, "Tell me you’ve given up without telling me."

Another added, "Is she gonna spend the rest of her life publishing pics of her jam on food?"

"It’s really bad when you hide the label of the spread. This ridiculousness needs to be put to bed. Meghan Markle has officially failed at everything she touches," the third user noted.