Entertainment

Khloé Kardashian owns upto past mistakes with Kourtney, Kim Kardashian

Khloé Kardashian has shared what prompted her and Kardashian sisters to open 'Dash'

Published April 19, 2026
Khloé Kardashian owns upto past mistakes with Kourtney, Kim Kardashian
Photo: Khloé Kardashian owns upto past mistakes with Kourtney, Kim Kardashian

Khloé Kardashian has recalled opening the boutique Dash, which shut its doors in 2018, with sisters Kim Kardashian and Kourtney Kardashian.

During a recent episode of SiriusXM’s The Morgan Stewart Show, the mogul recalled her mother approached the sisters about potentially doing a reality series shortly after they had established the clothing retail chain around 2006.

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Admitting that they “didn’t know” what they were doing, she revealed rejecting the idea initially.

"At first we were like, ‘We're not doing this.’ "

Dishing details about her momager's marketing genius, she said that Kris also reframed the concept of a reality show as a "free commercial" because she knowing that her daughters were fiercely protective of their business.

"And how my mom conned us into doing it was, she said, ‘Think of it as a commercial for the store,' " the mother of two continued. "Because all we wanted to do [was the store]."

"We had no employees. It was just me and Kourt,” Khloé noted, adding, We did everything: the cleaning, the taxes, the steaming of the clothes."

"We had not one employee. We didn't know what the f*** we were doing.”

“When my dad passed away, [Kourtney] had a credit card that was in my dad's name, but it was her credit card,” the Good American co-founder explained, joking that it was “sort of morbid — but not.”

Syeda Zahra
Syeda Zahra is an entertainment reporter specialising in fashion, celebrity lifestyle, and red carpet culture. Her work explores style trends alongside the personalities shaping them, offering readers visually rich and engaging stories that connect fashion moments with broader pop culture conversations.
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