Meghan Markle’s biggest challenge in UK return as she struggles to control narrative

Meghan Markle has been told that she would face challenges in controlling the narrative if she decides to return to UK.

A PR expert told the Duchess of Sussex that if her intention is to remind the world who her in-laws to boost her brands, including As Ever, then she should come prepared.

The expert noted that while Meghan’s popularity has been strongest in the US, she should know her appearance should be “purpose driven” for the British public to welcome her.

PR expert Mayah Riaz told The Mirror, "There is also a misconception that 'royal sparkle' only exists in the UK.”

"In reality, Meghan's appeal in the US is about modern royalty. Hollywood meets monarchy,” she added. “That positioning plays better in California than it does here in London, and her deals, audience and influence reflect that."

"Could a UK visit change public perception with Brits?" Riaz continued. "Possibly, but only under very specific conditions. It would need to be values led, low key and purpose driven.”

“Not a glossy appearance, not a brand moment, and certainly not framed as a reconciliation tour. Anything that looks performative would harden opinions rather than soften them.

"I'd say that Meghan's challenge is not visibility, it is narrative control. Right now, staying US focused allows her to build without reopening wounds that remain very much alive in the British psyche."