Kim Kardashian’s SKIMS store vandalised amid major success
The incident comes just weeks after the brand was valued at $5 billion
Kim Kardashian’s SKIMS flagship store in West Hollywood was hit with graffiti early Monday, just weeks after the brand was valued at $5 billion.
The exterior walls were spray-painted with phrases, including “Kimmy Bread,” “we need that,” and several unclear markings.
According to the West Hollywood Sheriff’s Station, deputies learned of the vandalism around 5 a.m. when a bystander alerted the police. The suspect, an unidentified man, was arrested shortly after on suspicion of felony vandalism.
Authorities believe the damage exceeded $400, making it a felony. The graffiti was removed quickly, and the store opened on schedule at 10 a.m.
Kardashian founded SKIMS in 2019 with a married couple, Jens Grede and Emma Grede. The shapewear and loungewear brand won Amazon Fashion’s inaugural Innovation Award at the CFDA Awards in 2022.
SKIMS recently raised $225 million, pushing its value to $5 billion and increasing Kardashian’s estimated $1.7 billion net worth.
The brand is also expanding into beauty following the June shutdown of Kardashian’s previous skincare line, SKKN BY KIM.
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